SHAWN GOODIN is the Chief Marketing Technology Officer for Consumer & Community Banking at JP Morgan Chase and Company. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at JP Morgan, Shawn was the director of Marketing Technology at The Clorox Company, the director of Digital Marketing at Northwestern Mutual and the head of Marketing Platforms at S.C. Johnson.
His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. Shawn is also available for speaking engagement focused on business transformation and marketing technology. He lives in the San Francisco Bay Area with his wife and five children.
In 2017, Shawn was identified as one of the 30 Tech Marketing Leaders Changing The Industry. Harvard Business Review (HBR) featured Shawn in the article, “The Rise of the Chief Marketing Technologist” as one of the leading Marketing Technology thought leaders.
All posts and perspectives are uniquely mine and should not be associated with JPMorgan Chase & Co…